Ballena Technologies to Provide Interactive Seat Selection for NBA and WNBA Team Web Sites
- Ballena Technologies Inc., a provider of advanced three-dimensional services (www.seats3d.com), announced they have reached an agreement that will allow them to provide their interactive Seats3D product to NBA and WNBA team Web sites. The new application will enhance the online ticket buying experience for fans.
Seats3D will allow NBA fans to interact with an overview image of the venue and drill down into specific panoramic seat views via the Internet. Participating NBA and WNBA teams will be able to provide multiple 180° interactive views from both seating sections and luxury boxes, allowing fans to preview seating locations. Fans can immediately link to the team’s online ticketing system, taking them from their seats to their tickets with a few mouse clicks.
“Ballena Technologies provides valuable information to our online ticket consumers,” said David Dzanis, Senior Director, Consumer Marketing, International Speedway Corporation. “The ‘know before you go’ technology allows us to service our fans more efficiently and enhance the fan experience prior to arriving at our facility.”
Andy Dolich, Memphis Grizzlies’ President of Business Operations, stated, “Ballena Technologies unique service created tremendous community excitement for the Grizzlies when we moved to Memphis. It has had a positive impact on the sale of Grizzlies’ season and single game tickets.”
“Ballena Technologies is very pleased to work with NBA teams to create excitement for fans visiting their Web sites. Our Seats3D product is extremely fan friendly and the word of mouth buzz created is great for sales and marketing,” said Richard H. Sherratt, Ballena Technologies Chief Executive Officer.
Ballena Technologies successfully introduced its product to the market last year. A sample of clients include: International Speedway Corporation (owner and operator of twelve NASCAR venues including Daytona International Speedway); the Super Bowl Champion New England Patriots; the Houston Texans of the NFL; University of California; and the University of Washington.
Ballena Technologies offers a unique sales and marketing tool for professional sports teams, venue owners / operators, and Internet based ticketing solutions. Ballena is positioned as the market leader in interactive venue visualizations, using extremely high-resolution 3D computer-generated models viewable at low speed Internet connections, no plug-in software required. Ballena Technologies creates realistic seating visuals to improve the on-line ticketing experience by familiarizing potential customers with a facility, creating excitement, sales and customer satisfaction. Seats3D is currently in use at NCAA, NBA, NFL and NASCAR facility websites.
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