Sport and Technology
The
monthly e-newsletter covering the impact of technology on the business
of sport
Sport and Technology News - August
2003
Computer-based seat-viewing takes off in the US - August 2003
National Basketball Association team the Orlando Magic
has recently joined a small but growing group of pro sports organisations
in the US, including Daytona International Speedway, in offering a new
computer-based seat-viewing and ticket-buying system. The online technology,
Seats3D, was developed by Ballena Technologies using high-resolution,
computer-generated models. It is similar to technology used by real estate
and other websites that give viewers three-dimensional tours of homes.
A ticket shopper can also make use of the technology with a dial-up connection.
The Magic has recorded 57,000 fan views of its website since Seats3D launched
on 12 June, more than doubling the number of views for the same time period
a year ago. Other teams that employ Seats3D include the Memphis Grizzlies
and New Orleans Hornets of the NBA, Houston Texans and New England Patriots
of the NFL, and San Diego Padres of Major League Baseball.
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