Vertical Alliance Announces Strategic Partnership with Ballena Technologies to Provide Integrated 3D Visualization of Venues
- Vertical Alliance, Inc. and Ballena Technologies, Inc. have announced a strategic partnership that will leverage Ballena's proprietary 3D venue visualization technology with Vertical Alliance's innovative CRM-enabled ticketing application, FanTracker(TM) to provide 3D views of venue seating and available inventory.
Vertical Alliance recently introduced FanTracker, the world's first Web- based ticketing solution with complete customer relationship management (CRM) capabilities aimed at increasing ticket revenue for sports teams and entertainment venues.
Ballena Technologies is the market leader in sports venue 3D visualization utilizing unique technology that provides realistic views from the seating sections of a venue through the Internet. With 3D models completed for many professional and college venues, Ballena clients include the NFL's Houston Texans and the NBA's Memphis Grizzlies, as well as International Speedway Corporation's Daytona International Speedway and California Speedway.
"With Ballena's state-of-the-art Seats3D technology, fans get a full color, 360 degree view from any seat location, including luxury boxes, and this value-added feature promotes more ticket purchases," said Vertical Alliance's chief executive officer, Robert Cooper. "By integrating their technology into our inventory control system, fans know exactly what seats are available for each event, and can see the actual view from that section."
"We are very excited to be engaging in a partnership with Vertical Alliance," said Richard Sherratt, chief executive officer of Ballena Technologies. "The FanTracker ticketing application is an exciting breakthrough product in the ticketing market, and their focus on increasing ticketing revenue aligns with our mission to improve the on-line ticketing experience."
Vertical Alliance, Inc. provides customer interaction and ticketing solutions to the sports and entertainment industries. Their flagship products, Vertical Tracker(TM) and FanTracker(TM), combine to form the industry's only Web-based, CRM-enabled ticketing solution.
Ballena Technologies, with it's Seats3D product, is the market leader in sports venue 3D visualization utilizing unique technology. Ballena Technologies creates realistic seating visuals to improve the on-line ticketing experience by familiarizing potential customers with a facility to create excitement, sales and customer satisfaction.
SOURCE: Vertical Alliance, Inc.
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